answered "YES" to these questions, then...
will be the most important letter you read in your
whole real estate career.
years of experience and expertise in coaching sales representatives,
I can provide you with the best training for real estate agents
anywhere - so you can make the most of your agent compensation
systems and get the commissions you deserve!
Take my advice
– get a cup of coffee, bolt your door shut, turn off your phone, and
read every bit of this letter because it is about to change
have written this letter to you for a reason
I’m writing you
this letter because I genuinely consider you special –- special because
I know you are very committed to your career and I am sincerely
committed to providing the best training for real estate agents, coaching
sales representatives and helping you make more money, and giving
you the tools to stop undercutting yourself to make more money without
working harder. Quite frankly, I have become “sick to
my stomach” with the number of agents that feel they need to
cut their commissions in order to get a listing.
you might be wondering, can an agent get higher commissions in today’s
concept: if you can cut your commission, you can raise it too,
right? It goes both ways.
I want to tell
you something -- in my 19 years experience of coaching
sales representatives and real estate agents, I can say with 100%
confidence that there are basically 2 types of agents in today’s market:
agents who cut their commissions and agents who don’t. The
agents that don’t cut their commission are making 2,3,10
times more money than the average agent, making the most
of their agent compensation systems!
The amazing thing
is, these agents are hardly ever asked by a seller to cut
their commission! And if they are, they know exactly
what to say. They've had the best training for real estate agents,
therefore they have the skills and techniques to quickly nip any homeowner’s
objection “in-the-bud”. You might even know of some agents like this
in your market. If they can get full commissions, so can you!
know you can get more listings at higher commissions,
not only because I’ve gotten 7-8% commissions myself,
but because I have spent years coaching sales representatives
and training thousands of agents to do the very
same thing using the best training for real estate agents
1993, I have been literally traveling the world, teaching agents
everywhere how to make
more money with less stress and more fun.
In fact, McGraw-Hill Publisher had me write a book based
on the phenomenal success my students have experienced.
You may have even read it. The book is called “How
To Become A Power Agent in Real Estate.” This
book is consistently rated in the top 1% of ALL books, real estate
and non-real estate, on Amazon.com.
But I digress.
As you know, it is more difficult in today’s market, and with today's
agent compensation systems, to get listings at full commission. Between
discount brokers, FSBO.com, Help-u-To-Hell, Mom & Pop I Don’t
Know How To Sell Realty, and books like Selling Your Own Home for
Dummies, it’s MORE IMPORTANT THAN EVER for you to learn the skills
on how to combat this epidemic.
why I've developed a Complete Step-By-Step “Get Higher Commission”
System that I
guarantee will amaze you and will increase your income!
This is absolutely the best training for real estate agents on how
to get more listings at higher commissions - without more work - anywhere!
"Must Be Licensed"
me outline some of the important reasons why
you should focus on improving your skill
at asking for, and receiving, higher commissions:
don’t see the value of your service
number one mistake most homeowners make when selecting an agent
is they focus on the fee the agent charges. When this is their
primary focus, they are missing one important concept that is
true about every product a consumer invests in -- you
get what you pay for!
lower your commission, you have 2 choices – Either cut back
your profit margin, or cut back on your overhead. Our overhead
is the marketing tools we use for the seller to get their home
sold for the highest possible price. Either choice, someone
loses. You must make a seller understand, they should
hire an agent based on the quality of the agent and not the
fee they charge.
hurts our industry
|In my humble
opinion, every time an agent cuts their commission in order to
get a listing, they are lowering the "perceived value”
of our industry. Why? Because we send the message to sellers that
we ARE used car salesmen because we will cut-a-deal and lower
our standards just to get their listing. The truth is, an agent
that feels they need to cut their commission, is really telling
the rest of us they are not skilled enough, not confident enough,
not worthy enough, to ask what they should be getting.
will always be someone who will charge less than you
| In every
industry there is always someone who will charge less, and If
you compete based on price, and price alone, you will
lose and find yourself out of real estate because you
can’t afford to stay in it. When you compete based on price alone,
all another agent has to do to steal your business from you is
to come in at a lower price. You have to set yourself apart from
your competition not based on what you charge but based on the
service you provide! You must learn the dialogue and techniques
to communicate your value to a seller!
an interesting fact:
of all real estate sales are done through a real estate agent.
If we didn’t provide a much needed service, there wouldn’t be
so many buyers buying houses through us. Let’s raise our
standards, not lower them. Here’s another interesting
fact, one that my students use on all of their listing appointments.
USA Today newspaper did a national study: according to this study,
homeowners selling on their own sell for 21.49% LESS than
those houses sold by an agent. So if a homeowner paid us a 10%
commission, they would still be way ahead!
deserve to get paid well
|Most of us
got into real estate because we wanted to make a lot of money
so we can accomplish other things in our lives. We saw real estate
as a tool to help us achieve our next level. You worked hard to
get to the place you are now and because you are licensed by your
State, you know more about real estate than any seller. You
are the professional. You deserve to get paid, and paid well.
Besides, you owe it to your family for all the long hard
hours you work.
more money WITHOUT working harder
to keep in mind: For every listing you get at 1% higher than what
you’ve been getting, and the average sales price is $200,000,
that is an extra $2,000 per listing. If you only got 10 listings
in one year, you just gave yourself a $20,000 raise without
working harder or longer hours! That alone should be
enough of an incentive to improve your skill on the listing appointment.
what is this
I have for you
and why is it so
you have not been getting full commissions, you will most likely
be out of real estate within the next 12 months. NAR
statistics state that 33% of all real estate agents quit real
estate each and every year. Why? Because they don’t know what
to say, when to say it and how to say it when they are face-to-face
with a seller. The seller says, “the other broker said they
would do it for a lower commission” and those 33% that quit
say “OK” because they would rather leave with a listing
than not at all.
if you are not getting a lot of listings at full commissions, you
are not only cheating yourself, but your family and loved ones are
suffering too. Let me share a story to help illustrate
this. I had an agent come up to me one time crying because he was
working so hard and he was frustrated that he still couldn’t provide
for his family everything he wanted to give them. Well, one day while
the agent was working in his home office, his 7-year-old boy came
in and sat in the empty chair in front of his desk. The agent could
see his son was sad, so he asked his son what was wrong. The boy lifted
his head, looked at his father with these “angel-like” eyes and said,
“I’m sad Daddy because none of my friends want to come to our
house because I’m the only one without a pool.”
Now this might
sound like the agent has to “keep up with the Joneses” but the point
of the story is this agent is working long and hard hours,
sacrificing quality time with his family, and he’s still
struggling to provide what he really wants to for his
family. Yes, I’m sure his family has what they need, as I’m sure you
have what you need, but I’m sure you didn’t get into
real estate to work hard just to get what you need, but to exceed
that and get what you want.
bottom line: I am sick and tired of agents working so
hard and struggling JUST TO BREAK EVEN. I want – and
you deserve – to get paid and get paid well. You deserve to go
on vacations with your family, enjoy dinner at a nice and expensive
restaurant whenever you want. You deserve to get for you and your
family WHAT YOU WANT, NOT JUST WHAT YOU NEED. If
you can’t provide your family what they want, then what are you
working long-hard hours for?
By the time I
was finished on a listing appointment, homeowners usually didn’t dare
ask me to cut my commission because I had already made it clear I
was worth what I charged. And if they did, I was ready with my specific
techniques that have worked time and time again to convince the most
stubborn homeowner that it's in their best interest to list with me
at my full commission. Not only that, I built my business
primary working FSBOs, the most difficult type of seller to work with,
and I got 6 out of every 7 presentations I made and at
full commission or better!
But I can’t do it for you – you have to take the first step.
I’ve taught thousands of agents my Unique “Get Your Full Commission”
System and after every seminar or training course I have delivered
in the past 13 years, I always have a bunch of agents say "I
wish I could bring you on a listings appointment with me".
Well, here's the next best thing...
have created the absolute best, complete package that I personally
GUARANTEE will put
MORE MONEY in your pocket - with LESS
Don't take my word for it.
Read what other agents have to say:
is a summary of what you'll receive
with my NEW Complete, Step-by-Step,
Take Me Home With You,
“Get HIGHER Commissions” System:
Yourself a Raise - 2 Hours of Audio CDs
Coaching sales representatives and real estate agents on
how to get more listings at higher commissions.
Get the benefits of a live session without the expense of
tuition, travel or your time spent in a classroom. Listen
to the nuts & bolts on what to say while you drive in
your car. Your car will be your classroom. I guarantee you
will have only this program in your CD player, while you
listen to it over and over again. Before you know it, you
will sound like a pro when it comes to addressing the commission
complete workbook loaded
with 27 visuals, PLUS dialogue, to show
a homeowner why it is in their best interest to
pay you a full commission. You will be able to
show them studies (i.e. the USA Today Study), statistics,
examples, stories, etc. that if they hire a discount broker,
they will actually net less in their pocket!!!
will master what I call 1-Line
Magic Phrases – once you hear these,
you will never forget them. I’ll give you two right now
– “If an agent is so quick to give away their money just
to get your listing, how quick will they be to give away
your money just to put a contract together?” Or, “If an
agent is not skilled enough to negotiate their full fee,
how skilled will they be to negotiate the highest possible
price for you?” This is just an example – there are dozens
of these 1-Line Magic Phrases.
PLUS... (limited time only)
you order now you'll also receive a FREE
special bonus CD of all the full
color visuals you can print out clean
and crisp so you can carry these powerful, foolproof visuals
on every listing appointment you attend. A permanent
source of high quality visuals giving you the look
and feel you need to stand out from other real estate agents.
This program will pay for itself
50 to 100 times your investment
within the first year!
You will learn
the important difference between skill shopping vs. commission
shopping and how to explain it to the seller. I will give
you the visuals to show sellers how they will net more money by paying
you a higher commission. My training program will
teach you how to create value during the listing conversation that
justifies higher commissions.
packed this real estate training course with dozens of commission
objection handling techniques. My program will provide you
with the most effective ammunition in the form of proven statistics
that shows a seller how they lose 10% by selling on
their own versus listing with an agent.
teach you how implementing just some of these ideas can earn
you an additional $10,000, $20,000 or even $30,000 this year
without working any harder. My course will cover one of the
most important areas of our changing market: how to
become a master at listing FSBOs.
new complete "Get Higher Commissions” System is a MUST
if you are:
New Agent that is insecure about going on listing appointments
in today’s challenging market
Experienced Agent and you are finding it difficult to
convince sellers to list their home with you versus selling as
Agent that has ever felt pressured to cut a commission
on a listing appointment in order to get a listing
that is ready to give themselves a raise without lifting
an extra finger
the way, I would not buy any training program, audio CD,
from anyone who hasn’t been there, done that.
Buy from someone who has been where you are
and can show you how to get where you want to be.
You must demand that a course have a complete
not just more information to confuse you.
are the 3 criteria or elements you absolutely, positively
MUST HAVE in any real estate training solution you invest in.
MUST only invest your time and money in a training program created
by a professional that has the experience needed
be sure that any real estate training course is timely, one that
addresses the issues of today. "How to Give
Yourself a Raise" is a brand new real estate training course
designed to meet the needs of today's real estate agent.
demand a course that is comprehensive, one that
covers all areas of any given topic. My new real estate training
course covers every aspect of earning higher commissions while
obtaining more listings. You will be provided with audio, tips,
techniques, and customizable visuals used by thousands of my graduates
across the country.
re-cap what you'll receive when you purchase Give Yourself a
Raise - How to Get More Listings at Higher Commissions:
My Total Commission Solution System Includes:
2-hours of Audio CDs teaching
you how to get more listings at higher commissions
complete workbook loaded
with 27 visuals, Plus Dialogue to use on a listing appointment
with a seller
of 1-Line Magic Phrases to
use on a seller to guarantee you will get more listings
at higher commissions
3 dozen proven full color visuals on a BONUS
CD so you can print out clean and crisp visuals to carry
with you on your listing appointments
get at least 10 times
your money's worth!
come to one of my live seminars, you would be paying more than
$1,100.00 to get this information. Even more importantly,
without this system, you are losing money right now on
every listing you take at a lower commission and it’s hurting your
credibility and your real estate practice. You
can’t afford to continue cutting your commission! So get the tools you need to stop cutting and get higher commissions.
is Limited Time Offer for this special new product.
If you went to my web site at www.DarrylDavis.com,
you would see
we're selling this program for $297.
BUT NOW you can take advantage of
this special internet offer for ONLY $197!
you just got one listing at 1% higher than what you normally charge,
this investment will pay back 10 times your
know this is insane for me to offer this program for so
little, based on what you receive, but I have a mission to help
you make more money so you can have the things you deserve in
now for the
REALLY insane part...
(this gives my accountant a heart attack because they are
yelling at me as I’m writing this to stop giving away my stuff)
you're one of the first 100 people to order this program online,
I'll throw in an extra
4 FREE bonuses!
LIVE 60-Minute Unedited Conference Call Audio CD
addressing specific questions from agents who want to know
how to get higher fees. (Retail Value $29)
- The first
200 people who order will also receive the audio program,
"Attitudes of a Top Producer".
(Retail Value $20)
BONUS #3 (Limited quantity)
- The first
100 people will also receive the VERY comprehensive audio
program, The Objection Handling Arsenal.
This contains every objection you would ever hear on a listing
appointment and how to handle it. Such as “we have a friend
in the business”, “we’ll give you a short-term listing”, “we
want to list it for more”, etc. (Retail Value $125)
- Three months
FREE subscription to Voices of Experience:
every month we interview Top Agents, who are making over $100,000
a year. These agents will divulge their winning secrets and
the formula to their success. With your FREE 2-month Subscription,
you will receive a monthly audio CD of these valuable interviews,
and benefit from the same techniques that have helped these
agents to reach the top in the market area. (Value: $81!)
bonus items ALONE are valued at $255 -
than the cost of my Get Higher Commissions program!
the FIRST 100 orders
will receive ALL 4 Bonuses, so order NOW!
Since I know
it's 100% to your benefit to act right away, I want to sweeten
the pot and give you every possible reason to say YES today!
can't lose with my 100%,
ironclad, money-back guarantee
is guaranteed with our 100%, no-questions-asked, ironclad
money-back guarantee. If you aren't absolutely thrilled with
our product, just contact us (or send the product back) within 60
days and we'll refund 100% of your purchase price. No questions asked.
for the Ultimate Insane Offer...
Even in the unlikely event that you
decide to take advantage of my
ironclad money-back guarantee, you still get to KEEP all
4 bonuses -
That’s $255 of FREE Stuff,
no matter what you decide!
You don't have to decide now if this real estate training product
will work for you. Just get it and try it out. If it doesn't do everything
I say and more; if you don't make more money in less time, just let
me know and I'll give every cent of your money back! So you have nothing
to lose and everything to gain!
how to order right now!
To order Give Yourself a Raise now, just click
the order button below:
To your success,
The special Internet training offer will only be available for a limited
time. As you know, our industry is constantly changing, as
so does the training. Order now to take advantage of this timely training
Remember - there is NO RISK to you. My 100% money
back guarantee gives you a full 60 days to prove the techniques that
I hope you don’t miss out on this Special Limited-Time Offer that
will most definitely, absolutely, without question, will help you
get more listings at a higher commission.
Attention Brokers and Managers – You may want to buy a set for each
agent in your office. If we see an order of 5 packages or
more, as an extra bonus for you, I will include my DVD “How To
Double Your Income In 12 Months Or Less” (retails for
$97) – a great video to show at an office meeting and/or to include
in your office training.